Microsoft: We're planning to double Start menu ads in Windows 10 Anniversary Update
Windows 10 users can look forward to seeing twice the number of ads for apps in the Start menu once Microsoft releases the Anniversary Update this summer. The Start menu ads, or as Microsoft calls them Promoted Apps, haven't pleased everyone. It's the space on Start menu tiles that Microsoft allocates to suggested apps. But instead of the current five suggestions Microsoft is planning to increase that to 10 in the Windows 10 Anniversary Update.